With us,
Influencer Marketing
becomes one of the most
profitable marketing channels

Luota AI is a software platform that enables data-driven influencer selection and makes influencer marketing truly performance-driven. An influencer marketing agency for brands that expect results and refuse to settle for mediocrity. We approach influencer marketing with clear goals and the courage to challenge when the direction is wrong.

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This is Luota AI software

Luota AI is an AI-powered software developed and owned by Luota Agency, enabling fully objective and unbiased influencer marketing. Campaigns are executed based on the client’s KPI targets, ensuring that the client always gets the best possible influencers without any limitations. Luota AI combines influencer statistics with the client’s campaign objectives, while incorporating marketing trends, marketing psychology, and expertise as a significant competitive advantage. Luota AI is not a self-service tool, but software used by experienced professionals.

Many agencies claim
to make data-driven influencer
marketing - with us data-driven means results

In a campaign executed for Samsung, engagement increased by 32% compared to their previous influencer campaigns already in the first launch where influencers were selected through Luota AI.

In a campaign for Visit Lahti, CPM was under €6, while the typical industry range is approximately €20-60. Engagement exceeded 60%, compared to the usual 2-3% industry average.

These are not outliers, but consistent outcomes.

Results are driven by how influencer selection is done: based on data. Human-led selection is inherently biased, whether consciously or not. Our team brings over 50 years of combined experience in marketing across multiple industries.

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The only Influencer Marketing Partner you’ll ever need

Influencer marketing is often discussed in terms of creativity and content, but in reality, the biggest factor behind campaign performance is targeting, meaning how closely an influencer’s audience matches a brand’s target audience.

Follower count or a single successful campaign alone does not provide enough insight. What matters is not how many people see the content, but who sees it.

We are pioneers in data-driven influencer marketing, with a particular focus on understanding, interpreting, and leveraging relevant data.

Janika Tommila

Janika Tommila

Chief Executive Officer

janika@luota-agency.fi

Saara Silvennoinen

Saara Silvennoinen

Chief Growth Officer

saara@luota-agency.fi

Markus Selin

Markus Selin

Head of AI & Data

markus@luota-agency.fi

Veera Kansanaho

Veera Kansanaho

Senior Account Executive

veera@luota-agency.fi

Leila Alic

Leila Alic

Account Manager

leila@luota-agency.fi

 Usama Mazhar

Usama Mazhar

Head of Development

usama@luota-agency.fi